Is a method of influencing brain behaviour (the “neuro” part of the phrase) through the use of language (the “linguistic” part) and other types of communication to enable a person to “recode” the way the brain responds to stimuli (that’s the “programming”) and manifest new and better behaviours. Neuro-Linguistic Programming is an extremely powerful concept. It is said by many to contain the most accessible, positive and useful aspects of modern psychology, and so can be helpful in virtually every aspect of personal and inter-personal relations.


NLP has many beneficial uses for self-development, and for businesses and organizations; for example NLP enables better communications in customer service, and all types of selling. NLP enables better awareness and control of oneself, better appreciation of the other person’s feelings and behavioural style, which in turn enables better empathy and cooperation. NLP improves understanding in all one-to-one communications, especially interviewing and appraisals (whether used by the interviewer or the interviewee).


NLP certainly features strongly in facilitative selling. NLP is an enabling tool of Emotional Intelligence (EQ), which is an aspect of multiple intelligence theory. Neuro-Linguistic Programming can also be very helpful for stress management and developing self-belief and assertiveness and confidence. The empathic caring principles of NLP also assist the practical application of ethical and moral considerations (notably achieving detachment and objectivity), and using loving and compassionate ideas (simply, helping people) in work and life generally. These few examples illustrate the significance of NLP as a concept for personal and organizational development.